INTRODUCING THE ELECTRIC SIDE OF BMW.
The future is now the present. We’re living it. And these revolutionary vehicles? They’re real and you can actually drive them. More specifically, you can experience 420 lb-ft of thrilling torque in the plug-in hybrid BMW i8 and launch from 0 to 30 mph in 3.5 seconds in one of the fastest BMW,s off the line, the all-electric BMW i3. This is pure BMW performance coupled with BMW’s innovative e Drive technology.
CARBON FIBER REINFORCED PERFORMANCE.
Rethinking mobility from the ground up, BMW decided to use Carbon Fiber Reinforced Plastic (CFRP) to construct the foundation for both the BMW i3 and the BMW i8. This material is as strong as steel, but half the weight, resulting in incredibly responsive acceleration, impressive handling, and undeniable efficiency. The use of CFRP in mass-production vehicles is truly unprecedented and speaks to BMW’s pioneering attitude toward the future of mobility.
THE FRAMEWORK OF THE FUTURE.
BMW Life Drive is a revolutionary architectural concept that was purpose-built for electric cars, designed specifically to reduce weight and increase range. Comprised of two separate units, the Life Module and the Drive Module form the framework for BMW i vehicles.
INNOVATION STARTS WITH i.
The process of building BMW i vehicles is just as important as the final result. That’s why the BMW i3 and BMW i8 are assembled in factories as smart as the vehicles themselves. In fact, the BMW i manufacturing facility in Leipzig, Germany is BMW’s most sustainable automotive plant, exclusively relying on renewable energy sources. And here in the USA, carbon fiber threads are manufactured at the Moses Lake, Washington, carbon fiber plant, which is completely powered by locally generated hydro power. Overall, the production of the BMW i3 uses 50% less energy and 70% less water.
Our promise of energy efficiency goes beyond our process. The materials we build into BMW i vehicles are selected for beauty and a commitment to sustainability.
OPEN-PORE EUCALYPTUS WOOD
The beautiful open-pore eucalyptus wood used in the BMW i3 is grown in a certified forest, and gets richer in color over time.
OLIVE LEAF TANNED LEATHER
A natural process derived from olive leaf extract tans the leather and protects against fading and wear.
LIVING ELECTRIC. WHEREVER YOU ARE.
With BMW’s 360° Electric Lifestyle Program offerings, you’re able to drive with confidence from the first day you take ownership of your BMW e Drive vehicle. As a continually improving infrastructure, 360° Electric is designed to let you focus on the road ahead by meeting your needs in the essential areas of home charging, public charging, flexible mobility, and assistance services. This range of complimentary products and services seamlessly fits into your world, making it easier than ever to experience the thrill of driving electric.
Turns heads. Changes minds.
With the plug-in hybrid BMW i8, you’ll experience the power of a Twin Power Turbo engine and the efficiency of an all-electric motor for an exhilarating driving experience that’s every bit BMW. This is no ordinary sports car. This is the first-ever BMW i8.